Clear writing

A – Guidelines for clear writing

1 Know your audience
2 Know your purpose
3 Plan your structure
4 Keep sentences short and simple
5 Keep paragraphs short and cogent
6 Use active, not passive, verbs
7 Avoid hanging participles
8 Avoid nominalisations
9 Check grammar, spelling and punctuation
10 Test your writing on other people

B – Writing resources on the web

1 – Guidelines for clear writing

Plain language guide
plainlanguagenetwork.org/plain-language/what-is-plain-language/

Writing critically
www.english.upenn.edu/graduate/resources/teachweb

Eliminating wordiness
University of Toronto

Plain English Campaign free guides
Plain English

The Purdue Online Writing Lab (OWL)
Purdue Owl

European Commission “Fight the Fog” (Note: PDF)
Fight the Fog

2 – Refresh your grammar and spelling

Guide to grammar and writing
Community College

Common errors in English usage
public.wsu.edu

A simple guide to its versus it’s
Gary Shapiro

3 – Media style guides

The Economist style guide
economist.com

The BBC style guide (Note: PDF)
BBC News

The Guardian style guide
theguardian.com

4 – Writing for the web

London School of Economics guide
LSE guide

Web writing basics
University of Sheffield

Jakob Nielsen
nngroup.com

Search engine optimisation (SEO)
Google Tools
econsultancy.com

Accessibility
strath.ac.uk
rnib.org.uk

5 – Online reference tools

Keele University
keele.ac.uk